We are excited to announce The Produce Moms Approved™ Seal!
The Produce Moms Approved™ seal represents a product that supports our mission to get more fruits and vegetables on every table.
U.S. consumers can view and purchase TPM-approved products right now on Walmart’s website and mobile app. Featured brands include TPM partners NatureSweet®, Wada Farms, CrunchPak®, Sage Fruit (Cosmic Crisp® apples), Duda Farm Fresh Foods, Naturipe Farms and Envy apples. Many of the fresh products are packaged and easy to include in a lunch box or bag.
The Produce Moms Approved™ seal was first featured on Crunch Pak® Apple Crisp Baking Kit during the 2023 holiday season. With great success and feedback from grocers and shoppers coast to coast, The Produce Moms Approved™ seal quickly expanded to include additional product lines, grower brands and more!
We award the seal to brands engaged in sustainability and employee engagement:
- Product supports The Produce Moms® mission to get more fruits & vegetables on every table.
- The product extends the fresh life of fruits and vegetables, in support of The Produce Moms value of reducing food waste;
- Reduces plastic waste associated with grocery shopping, in support of The Produce Moms value of environmental sustainability;
- And the produce industry employer provides childcare, lactation facilities, and/or meaningful paid maternity/paternity leave, supporting The Produce Moms value of building career and family.
More approved products and businesses coming soon!
